Singapore Tourism Board (STB)
  • Hospitality, Leisure, and Travel
  • Public Sector

The Singapore Tourism Board (STB) is the country’s economic development agency for tourism, one of Singapore’s most important service sectors. Offering enriching experiences to both visitors and locals through the constant enhancement of our tourism offerings and building a competitive and sustainable industry, STB helps create a vibrant destination that Singaporeans can be proud of.

Our Work

At STB, you will be surrounded by people who share a passion for tourism and desire to shape and steer Singapore on a global stage. You will be inspired to dream, experiment and execute innovative ideas that will transform the tourism sector.

From driving mega events such as the Formula One Singapore Grand Prix and reimagining and rejuvenating heritage precincts like Chinatown, to redefining our cityscape with world class attractions like Gardens by the Bay, our work is meaningful in many ways.

Through our multi-faceted work, you will gain...

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The Singapore Tourism Board (STB) is the country’s economic development agency for tourism, one of Singapore’s most important service sectors. Offering enriching experiences to both visitors and locals through the constant enhancement of our tourism offerings and building a competitive and sustainable industry, STB helps create a vibrant destination that Singaporeans can be proud of.

Our Work

At STB, you will be surrounded by people who share a passion for tourism and desire to shape and steer Singapore on a global stage. You will be inspired to dream, experiment and execute innovative ideas that will transform the tourism sector.

From driving mega events such as the Formula One Singapore Grand Prix and reimagining and rejuvenating heritage precincts like Chinatown, to redefining our cityscape with world class attractions like Gardens by the Bay, our work is meaningful in many ways.

Through our multi-faceted work, you will gain exposure to the diverse industries that tourism champions – from hotels and attractions to travel agencies, and from entertainment and cruises to MICE (Meetings, Incentive Travel, Conventions and Exhibitions). You will develop a macro and socio-economic perspective and an appreciation of how tourism contributes to Singapore’s growth. You will also hone your business acumen in the process.

Lastly, through conceptualising, shaping and developing our tourism landscape, you will gain exposure to disciplines and competencies such as marketing, brand management, business development, investment promotion, product development, planning, research, and resource and capability development.

Vision

A vibrant and inspiring Destination Singapore that we are proud of.

Mission

To shape a dynamic tourism landscape for Singapore in partnership with industry and community.

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Graduate Stories

Tan Siyun
Singapore Tourism Board (STB)
Siyun graduated with a BSc Information Systems Management at Singapore Management University (SMU), 2010