Leong Chao Yang (CY)

Head of Commercial, Southeast Asia Food, DFI Retail Group

Leong Chao Yang (CY) started his JETS journey back in 2015. Having now graduated, he’s been at the forefront of the day-to-day business operations of DFI Retail Group and that’s seen him take on roles across many countries throughout the region.

In fact, he began his JETS stint in Finance at DFI’s North Asia food business in Hong Kong. Moving on to other business divisions, such as Commercial, Operations, and Transformation, gave CY a unique and holistic view of the business. That provided him with the launching pad to take on bigger roles that drove the transformation journey of the franchise.

Currently Head of Commercial of DFI Southeast Asia Food, he now actively manages a multi-million-dollar portfolio of brands across various grocery categories. In addition, 15 commercial and category managers in both Singapore and Malaysia report into him.

Looking to leverage cutting-edge technology and innovation, his team is constantly developing product offerings that resonate with local customers.

One example, and key highlight for CY, was the chance to work on the rebranding exercise of its Giant supermarket business in Singapore and Malaysia. Coming up with refreshed store formats and an improved in-store experience, the launch was a resounding success – customers were impressed by the best-in-class quality, service, value, and product range.

Want to be at the forefront of business innovation in Asia? Apply for JETS now at https://bit.ly/3BRcMIW.