Henry obtained his Bachelor of Business & Management from the University of London (UOL-SIM) in 2021.
As a marketing intern, my main responsibility was to reach out to students from various universities to conduct a survey. This survey then provided data for our publication – Singapore’s 100 Leading Graduate Employers.
I also assisted my team in posting jobs on the gradsingapore website, managed the social media platforms and crafted electronic direct mails for the weekly newsletter called “gradpresso”. I was glad for the opportunities to work in different aspects of marketing throughout my internship, from digital to physical marketing.
How I got my internship
COVID-19 had just hit Singapore, and to be honest, I was worried that I wouldn’t be able to secure an internship position. However, I still believe that the right attitude can get you the opportunities you want, so I started applying for internship after internship. If you desire a role or position, you will do everything in your control to get an interview with the employer, from enhancing your resume to improving your people skills. And when my opportunity came, I seized it!
The highs and the lows
My biggest takeaway from my internship experience would be the bonds I formed with my colleagues when we tackled problems one at a time together. This experience also gave me a new perspective on how to go about marketing during the pandemic, when everything was digitalised. You need to know your target audience well and keep up with the trends to form a captivating message. It was immensely satisfying for me when the digital marketing campaign I planned for months was a success.
On the flip side, things may not always go as planned. It’s not easy when every other company is using the same digital marketing method to convey their marketing message, too.
Training and support
My mentor was the kind of person that made sure I double-checked my work before submission. For marketing, accuracy in work is very important, as the message goes out to thousands of people.
As a “big-picture” individual, the training was harsh but necessary. The company also always supported me, and encouraged me to come up with fresh ideas, as well as try new methods of marketing in campaigns. The style of nurturing was decentralised and it gave me the freedom to be closer to my target audience.
Work-life balance can only be achieved when you know how to prioritise your work. GTI Media’s workplace culture doesn’t include working overtime, as they believe that as long as you know how to prioritise your work, work will be done on time and you’ll have a work-life balance. I was taught by another mentor that life after work is “real life”, and as long as work is completed on time, we should go back to our families and friends.
Be a problem-solver and constantly strive to improve yourself. This will allow you to have the skill sets to solve different challenges, which will bring more value to the company. Always be hungry to learn no matter the tasks you’re assigned as it’ll benefit you in the long run, making you a more competent and independent worker.