Burpple began as a social food journal in 2012, and in 2015, became a platform for anyone to contribute and discover reviews. This community-driven network is now the place Singaporeans rely on to decide where and what to eat.

In 2018, Burpple launched the Burpple Beyond club, where members enjoy 1-for-1 deals at over 450 curated restaurants. This dining membership not only saves members time and money, but brings a new level of enjoyment and possibility to eating out.