Entering the Marketing Field with No Experience

It’s not unusual to pursue a career unrelated to your area of academic study or previous work experience in this day and age. So read on if you need tips in this area!
 Sarah Si Yan Ying
Sarah Si


Image credited to Selva

When Selvam Subbiah (Selva), Digital Marketer, EP-TEC, first graduated with his Master in Business Administration in Human Resources, Finance and Marketing, he hadn't thought he would secure a role that wasn't related to his area of study or previous work experience.

So when he came across an opportunity in the digital marketing field, he quickly found himself in the midst of a steep learning curve as he strove to pick up new skills and knowledge that would help him secure a position in an area he had no background in.

“It is entirely possible to get a job in a field completely unrelated to what you studied in school,” he encouraged. “You just need to know a few things.”

Read on to find out more about the lessons he learnt and the advice he has to give to fresh grads!


EnteringMarketingFieldNoExperience_Crafting a certain mindset

Crafting a certain mindset

Before you even begin the job hunt, your journey begins with your mind.

“You need to have the right mindset to achieve your goals whether professionally or in your personal life,” he stated. “So there is no reason why this won’t translate to your job search.”

And a good beginning, according to Selva, is a positive mindset. “After you’ve got that down pat, start working on your patience and thinking big! Companies won't come back to you overnight, even if you have related qualifications and work experience, so they might take slightly longer to get back to you.”

“Don’t limit yourself to your qualifications and work experience as well. They don’t define you!”


EnteringMarketingFieldNoExperience_Customising your resume

Customising your resume

Every jobseeker knows that their resume is one of the most important documents in the job hunting process. But what is as important, Selva said, is understanding the role you are gunning for, before customising your resume to suit the employer you are applying to.

“I cannot stress the importance of your resume, especially if you’re a fresh graduate,” he added. “Your resume creates the first impression you'll have on recruiters, so make your resume relevant to the role you are applying for.”


EnteringMarketingFieldNoExperience_Successfully landing an interview

Successfully landing an interview

Getting an interview is not just about sending out a bunch of resumes and hoping an employer calls you back. In fact, it requires a bit of manoeuvring on your part!

For instance, before you even think about sending out your newly-customised resume and getting invitations for interviews, you need to find the “right place”, Selva explained.

“There are so many online job portals out there, you have to find the right one,” he elaborated.

When you do, the next step, in Selva’s words, are to: “Search for the job you are on the lookout for, and approach the employer in an innovative and memorable way.”


EnteringMarketingFieldNoExperience_Proving your knowledge and ability

Proving your knowledge and ability

Landing the interview is only the easy part, though! During the interview itself, it's crucial that you prove your knowledge and ability, especially as you'll be entering the company with unrelated academic qualifications or experience.

“Because you might be seen as an applicant who is coming in with little or no supporting qualifications and experience, you need to have strong basic knowledge of the role you have applied for,” he emphasised.

“To that end, do your research, prepare yourself well and give your best in the interview.”


EnteringMarketingFieldNoExperience_Some essential skills

Some essential skills

While there are some specific skills some employers would need unique to an industry, it doesn’t mean that there aren’t other important skills you can develop to better your chances!

“There are actually quite a lot of skills that can get you hired. But some of the skills most employers look for are teamwork, communication, problem-solving, creative thinking and an ability to work under pressure,” Selva said.

“So if you develop and hone these skills, you’ll be able to raise your relevance to most employers!”

To pick up these skills, you can consider internships and volunteering!